How to Run a 24/7 Facebook Live Stream from a Video Playlist
Keep your Facebook Page live around the clock. Here's how to loop pre-recorded videos into a 24/7 Facebook Live stream from the cloud — no OBS, no PC required.
Facebook Live isn't just for phone-in-hand broadcasts. Because Facebook accepts an RTMP feed with a stream key, you can loop pre-recorded videos into a 24/7 Facebook Live stream that keeps your Page active around the clock — reaching followers in every time zone.
This guide shows how to set one up from the cloud, with no OBS and nothing running at home.
Key takeaways
- Facebook Pages accept an RTMP feed, so 24/7 pre-recorded streaming works.
- Loop a playlist in the cloud to keep your Page live with no PC on.
- Use a persistent stream key so the broadcast can run continuously.
- Stream only content you own or are licensed to use, within Facebook's rules.
Get your Facebook Live stream key
From your Facebook Page, start a live video and choose the streaming software / RTMP option. Facebook shows a Server URL and a Stream Key — select a persistent key so the stream can run long-term rather than expiring. Copy both into StreamHouse. Keep the key private.
Choose Page-friendly content
Think about what your followers would happily leave playing: a music loop, a behind-the-scenes reel, product demos, recorded events, or a highlights marathon. Upload these, then build a playlist. As with any 24/7 channel, a few hours of varied content before the loop keeps it engaging.
Set up the stream
- Create an account and upload your videos.
- Order them into a playlist.
- Choose a custom RTMP destination and paste Facebook's server URL and stream key.
- Press Start — your Page goes live and the playlist loops.
Everything runs in the cloud, so the broadcast continues after you close your laptop.
Facebook's rules for pre-recorded live
Facebook asks that content labelled live reflects that context and that you hold the rights to what you broadcast. Stream your own material, steer clear of unlicensed music and video, and use it to keep your Page present and engaging. Used within the rules, a looping Page stream is a simple way to stay top of feed.
Getting more reach from a Page stream
To get the most from an always-on Page broadcast, treat the stream like content, not wallpaper. Write a title and description that tell followers what's playing and why to stick around. Choose visuals that look good muted, since many feed viewers watch without sound at first. Go live at a moment your audience is active so the initial notification lands well, then let the loop carry it around the clock. Keep the playlist fresh with recent clips at the front, and reply to comments when you can — early interaction signals to Facebook that the stream is worth surfacing to more of your followers.
Frequently asked questions
Can you stream pre-recorded video to Facebook Live?
Yes. Facebook accepts an RTMP feed, so a cloud service can send pre-recorded video to your Page as a live stream. Use a persistent stream key for continuous broadcasts.
Can I stream to a Facebook Group?
You can stream to destinations that provide RTMP credentials. Pages support this most reliably for long-running streams; check the current options for your specific destination.
Do I need OBS for Facebook Live?
No. StreamHouse sends the feed from the cloud, so you don't need OBS or a computer left running.
